You Have a Product, Now You Need a Strategy
You Have a Product, Now You Need a Strategy ?

Startups pushing to enter the market at just the right moment have no time to rest on their laurels after coming up with a great idea. But many still make the mistake of moving forward without a detailed strategy for turning that burst of inspiration into reality. A study featured in Entrepreneur cites a “lack […]

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How to Get More From Your Influencer Marketing Investment
How to Get More From Your Influencer Marketing Investment

People may not trust brands, but they do trust other people. The war against “fake news” is in full swing, and Singapore’s courts struck the latest blow. Under the new law, companies like Facebook and Google must issue immediate corrections to false stories published on their platforms and alert users who may have consumed bad […]

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5 Tips for Better Email Marketing Performance
5 Tips for Better Email Marketing Performance

Email is one of the most effective ways for businesses to advertise their services. While many businesses still use direct mail, their budgets might be better spent on email marketing. According to a partnership study conducted by the Data and Marketing Association and United States Postal Service, more than half (57 percent) of mail being […]

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